Linking to a HPE Support Agreement: A Guide for Copy Editors
If you’re a copy editor who works on websites, you’ve likely encountered the term “SEO” before. Search engine optimization is the practice of improving a site’s visibility on search engine results pages (SERPs) through various tactics, such as keyword research, content optimization, and link building. Links are one of the most important factors in SEO, and one type of link often seen on technology websites is the support agreement link.
Support agreements are contracts that provide customers with technical assistance and product updates from a manufacturer or service provider. These agreements are common in the tech industry, where companies like HPE (formerly known as Hewlett Packard Enterprise) offer support for their hardware and software products. When a customer signs up for a support agreement, they receive a unique identifier, such as a contract number or support id, that can be used to access resources on the vendor’s website.
As a copy editor, you may come across reference to HPE support agreements in various types of content, such as product descriptions, knowledge base articles, or troubleshooting guides. When you encounter a support agreement link in your editing work, it’s important to understand how to handle it for SEO purposes.
Here are some tips and best practices for linking to HPE support agreements in an SEO-friendly way:
1. Use descriptive anchor text
Anchor text is the clickable text in a hyperlink. It’s important to use descriptive anchor text that accurately reflects the content of the page you’re linking to. Avoid generic phrases like “click here” or “read more”, and instead use specific terms such as “HPE hardware support agreement” or “HPE software support contract”. This not only helps users understand where the link will take them, but also provides context to search engines crawling the page.
2. Link to the appropriate page
Make sure you’re linking to the correct page for the specific support agreement you’re referencing. This may be a general support page for a product line, or a specific page for a customer’s unique support contract. Check with the author or subject matter expert on the content to confirm which page is the most appropriate to link to.
3. Open links in a new tab
When linking to external pages, it’s generally a good practice to set the link to open in a new tab or window. This allows users to easily return to your site after viewing the linked content, and prevents them from losing their place in your content.
4. Avoid overuse
While support agreement links can be helpful for users seeking technical assistance, it’s important not to overdo it with excessive linking. Too many links on a page can appear spammy to search engines, and may not provide the best user experience. Only include links to support agreements when they’re relevant to the content and provide added value to the user.
In conclusion, linking to HPE support agreements can be a useful tactic for improving SEO on technology websites. As a copy editor, it’s important to use descriptive anchor text, link to the appropriate page, open links in a new tab, and avoid overuse. By following these best practices, you can help your content rank higher on SERPs and provide a better user experience for your audience.